Which Version is Right for Me?
Store Builder
(Single-Vendor)
Owned and Managed by a Single Entity
Operated by a single business or individual. All products are typically owned or sourced by the same entity.
Focused Product Range
Offers products from a single brand or seller. Focused product variety and choices.
Order Fulfillment
The single vendor is responsible for order processing, shipping, and customer support.
Scalability
Add more products or add a second storefront for a different brand or location under the same account.
Marketplace Builder
(Multi-Vendor)
Multiple Sellers
Allows multiple third-party vendors or sellers to list and sell products on the marketplace store.
Diverse Product Range
Offers a wide variety of products from different brands and sellers.
Order Fulfillment
Each seller manages their own order processing, shipping, and customer support.
Scalability
Add new vendors or open a second multi-vendor storefront under the same account.