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Making Social Media work for you!

Social Media

Social media and e-commerce

In July 2010, Facebook revealed its number of users had reached the 500 million mark, meaning 1 in every 14 people on the planet has now signed up to the online social-networking service. In Australia almost half the population owns a Facebook account (9,009,660 users).

Its undeniable that Social media is now the main use of the internet. As well as allowing the public to network and stay in touch with each other, it also provides an enormous opportunity to businesses, allowing all size businesses to tap into any specific target market they wish.

Facebook, Myspace and Twitter allow businesses the opportunity to directly add social interaction into their own web sites, and provides every business access to any target market they wish. This is achieved through many different options including; Pages for businesses, ‘Like’ or ‘Tweat’ buttons for your own web content, pay per click advertising and much more. An example of how effective these social media sites can be in terms of advertising would be Facebooks’ pay-per-click campaigns. Facebook legally owns the rights to all information posted to its website and uses that information to create a targeting system that provides a higher ratio of clicks per user than any other competitor, including Google. Eg – a jewellery company is able to target their ads to Facebook users who have changed their marital status to “engaged” or “in a relationship”.

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