CS-Cart Installation and HostingDatabases, hosting, SSL's... It can all get rather confusing. SWiM Communications provides an install service to take all that hassle away. Leave the hard bits to us and let us get you to the easy part of running your online store. |
Social media and e-commerceIn July 2010, Facebook revealed its number of users had reached the 500 million mark, meaning 1 in every 14 people on the planet has now signed up to the online social-networking service. In Australia almost half the population owns a Facebook account (9,009,660 users). Facebook, Myspace and Twitter allow businesses the opportunity to directly add social interaction into their own web sites, and provides every business access to any target market they wish. This is achieved through many different options including; Pages for businesses, ‘Like’ or ‘Tweat’ buttons for your own web content, pay per click advertising and much more. An example of how effective these social media sites can be in terms of advertising would be Facebooks’ pay-per-click campaigns. Facebook legally owns the rights to all information posted to its website and uses that information to create a targeting system that provides a higher ratio of clicks per user than any other competitor, including Google. Eg – a jewellery company is able to target their ads to Facebook users who have changed their marital status to “engaged” or “in a relationship”. |