Search Engine Optimization

Search Engine Optimisation (SEO) is about making websites “spider” friendly. Search engine’s (like Google, Yahoo etc.) spiders plays a major role in SEO, as they crawl through the website’s pages and index your site. Spiders can also find any site that you direct it to. SEO is important when constructing a website, because it attempts to increase your page rank in the Search Engine Results Pages (SERPs). Consequently, if the spiders cannot find/crawl your site pages, they will not get indexed.

One of the most common technique is to have genuine and informative content on your site that is related to your business. When spiders crawl through a webpage, they search for words and phrases. They will index these words and phrases, so that when someone searches for the relevant word or phrase, it appears in the SERPs.

Placing relevant text on the navigation and page title are also very effective. Consistent links/navigation is vital for a webpage, “dangling links” are to be avoided. Dangling links are links that go to a certain page, but cannot be linked out from that page. Hence, it is important that all pages link to at least one other page.

Hierarchy of information is also crucial. Search engine believes that the text that appear highest on the webpage is the most relevant information for searchers. Having well-written headings and sub-headings is a good way to enable search engines to acknowledge your site’s relevancy. Formatting text to be bold also contribute to the importance of information.

CS-Cart already does a brilliant job in terms of SEO. A lot of the SEO benefits of the cart are created automatically without you needing to do anything. There are also addons that give you extra SEO benefits that you can configure through the back end.

SWiM can provide you with more information and advice regarding SEO and pay per click campaigns to give you the best possible chance of reaching your SEO goals.